Export Development Canada

I helped EDC evolve and implement their brand as they transitioned to a new look and feel. This involved everything from establishing brand and image guidelines to the creation of new white papers. And acting as 'brand police' across all new collateral, including ads, social media, and web.

political risk whitepaper (image 1–4)

rules from image guidelines (image 5)

colour FROM brand GUIDELINES (IMAGE 6)

online ad FROM IMAGE GUIDELINES (IMAGE 7)