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The Kavanaugh

The Kavanaugh is an exciting new condo project by Ottawa's well-respected Domicile Developments. I was tasked with conceptualizing the branding and developing the marketing material for the campaign leading up to the launch. 

The site is located on Beechwood Avenue — which acts as a divider between the affluent Rockcliffe and the 'colourful' Vanier neighbourhoods — on a parcel of land once home to a well-loved local petrol station, owned by the Kavanaugh family.

The pattern reflects the patch-work fabric of the community and it's ever-changing nature. The badge pays a slight nod to the aesthetic of the gas-guzzling atomic age.

The campaign was a tremendous success with record-breaking sales for this fringe neighbourhood.

thekavanaugh.ca

    Main identity graphics (image 1 & 2)

    Print ad (image 3)

    Detailed area map (image 4)

    Website (image 5 & 6)