The Kavanaugh is an exciting new condo project by Ottawa's well-respected Domicile Developments. I was tasked with conceptualizing the branding and developing the marketing material for the campaign leading up to the launch.
The site is located on Beechwood Avenue — which acts as a divider between the affluent Rockcliffe and the 'colourful' Vanier neighbourhoods — on a parcel of land once home to a well-loved local petrol station, owned by the Kavanaugh family.
The pattern reflects the patch-work fabric of the community and it's ever-changing nature. The badge pays a slight nod to the aesthetic of the gas-guzzling atomic age.
The campaign was a tremendous success with record-breaking sales for this fringe neighbourhood.